Brand USA - The Great Outdoors: the vast landscapes of Texas and New Mexico

Dallas, "The Big D". Its wealth is not based on oil, but on trade, especially of livestock, and finance. The city's image, overshadowed by the assassination of President Kennedy in 1963, has recovered thanks to the construction of the international airport and the worldwide success of the TV series Dallas. Today, it is a city of sparkling skyscrapers in the flat prairie of Texas and offers barbecue and steaks, country music, rodeos in nearby Fort Worth, and cowboy clothing, but also avant-garde art in its Art District.

Austin is the capital of Texas and the home of the University of Texas, an inexhaustible source of youthful and vibrant atmosphere, as well as new shops, restaurants, bars, and clubs. It is rightfully considered the "Live Music Capital of the World". Must-see attractions include Lady Bird Lake, the State Capitol, and the enormous colony of bats that live under the Ann W. Richards Congress Avenue Bridge.

Bandera is known as the "world capital of cowboys" thanks to the western charm it still preserves in its saloons and themed restaurants. It hosts annual events such as the Bandera Cowboy Mardi Gras and the Bandera Rodeo.

At the heart of New Mexico beats the pulse of a vibrant city. In Albuquerque, diverse cultures, authentic art and dynamic traditions have helped shape our centuries-old story. No matter your interests, the city has countless opportunities for you to explore. Sample traditional New Mexican cuisine that takes minutes to make and hundreds of years to prepare, experience world-class museums, stroll along Central Avenue under the vintage neon glow of Route 66, or soar high above the city in the hot air ballooning capital of the world — a sight sure to change your perspective. Immerse yourself in our painted skies, abundant space and more than 310 days of sunshine, which make it possible to ski the slopes of the Sandia Mountains and play a round at one of our award-winning golf courses, all in the same day. Albuquerque is an oasis in the high desert, full of rich history and inspiring ideas.

From Albuquerque to Santa Fe, you can travel along the Turquoise Trail, a scenic road that goes from Albuquerque to Santa Fe and crosses the hills of New Mexico, offering beautiful views of the surrounding mountains and old ghost towns. It is recommended to make a stop in Madrid, once a ghost town, now a gathering place for artists.