Three generations of travel heritage, one conviction: every journey should be co-created, coherent and dependable. That is the founding principle of Naar.
Naar Bespoke Travel was founded in 1995 by Frederic Naar, a third-generation professional in tour operating whose family background in travel dates back to the post-war Italian tourism sector. This heritage has shaped a pragmatic, service-oriented approach rooted in craftsmanship and operational mastery rather than mass production.
From its beginnings in Milan, Naar has focused on creating truly bespoke travel experiences - itineraries built from scratch to suit each client's interests, timelines and needs. Over the years, this artisanal mindset has evolved into a structured, scalable system that combines deep destination expertise with a production-first philosophy.
Today, Naar and its sister brand Travelib serve travel advisors and agents across Italy, France, Belgium, Switzerland and Germany - a trusted production partner enabling extraordinary journeys that neither side could deliver alone.
“Travel should be co-created, coherent and dependable.”
Product design, operations and services - integrated into a single process to ensure quality and reliability.
Journeys are designed in collaboration with travel advisors and their clients, leveraging expertise on both sides. Advisors know their clients best; Naar brings destination, logistical and operational mastery.
Our in-house technology and destination specialists craft highly personalised itineraries efficiently - multi-destination programmes customised at every stage, from flights and transfers to accommodation and experiences.
Every journey is consistently executed in the field. On-ground coordination, 24/7 support and seamless logistics ensure the experience matches the promise - every time.
Four principles shaped by three decades of designing journeys.
Naar was built to work with travel advisors and agents, not replace them. Advisors know their clients best; we bring destination, logistical and operational expertise. Together, we deliver journeys neither could produce alone.
An artisanal mindset evolved into a structured, scalable system. In-house technology enables our specialists to craft highly personalised itineraries efficiently, without ever compromising on detail.
Our specialists live and breathe their destinations. First-hand knowledge, local networks, and operational presence on the ground - not guidebook research. This depth is what makes complex, multi-destination programmes possible.
Product design, operations and services are integrated into a single process. This ensures quality and reliability - every journey is not only beautifully designed but consistently executed in the field.
Three decades of crafting extraordinary travel.
Trusted by the industry's most respected organisations.
Tell us where you dream of going and we'll design something extraordinary, just for you.
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