Three generations of travel heritage, one conviction: every journey should be co-created, coherent and dependable. That is the founding principle of Naar.
Naar Bespoke Travel was founded in 1995 by Frédéric Naar, a third-generation professional in tour operating whose family background in travel dates back to the post-war Italian tourism sector. This heritage has shaped a pragmatic, service-oriented approach rooted in craftsmanship and operational mastery rather than mass production.
From its beginnings in Milan, Naar has focused on creating truly bespoke travel experiences — itineraries built from scratch to suit each client's interests, timelines and needs. Over the years, this artisanal mindset has evolved into a structured, scalable system that combines deep destination expertise with a production-first philosophy.
Today, Naar and its sister brand Travelib serve travel advisors and agents across Italy, France, Belgium, Switzerland and Germany — a trusted production partner enabling extraordinary journeys that neither side could deliver alone.
“Travel should be co-created, coherent and dependable.”
Product design, operations and services — integrated into a single process to ensure quality and reliability.
Journeys are designed in collaboration with travel advisors and their clients, leveraging expertise on both sides. Advisors know their clients best; Naar brings destination, logistical and operational mastery.
Our in-house technology and destination specialists craft highly personalised itineraries efficiently — multi-destination programmes customised at every stage, from flights and transfers to accommodation and experiences.
Every journey is consistently executed in the field. On-ground coordination, 24/7 support and seamless logistics ensure the experience matches the promise — every time.
Four principles shaped by three decades of designing journeys.
Naar was built to work with travel advisors and agents, not replace them. Advisors know their clients best; we bring destination, logistical and operational expertise. Together, we deliver journeys neither could produce alone.
An artisanal mindset evolved into a structured, scalable system. In-house technology enables our specialists to craft highly personalised itineraries efficiently, without ever compromising on detail.
Our specialists live and breathe their destinations. This knowledge — continuously refreshed through travel, supplier relationships, and local partnerships — is what makes truly personalised recommendations possible.
A beautiful itinerary means nothing without flawless execution. Our operational backbone — technology, logistics, 24/7 support — ensures the experience matches the promise, every single time.
Whether you're a travel advisor looking for a trusted production partner, or a traveller seeking a bespoke journey — we'd love to hear from you.
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